How To Get Google Ads On Your Youtube Videos

How To Get Google Ads On Your Youtube Videos – YouTube alone has over 2 billion users – and each day these users watch a billion hours of video and generate billions of views.

If you want to know how to harness the amazing power of video marketing, this article is for you. First, you’ll learn what YouTube advertising is and what different types of YouTube ads will be available in 2021. Then I’ll show you how to set up and configure your first YouTube ad campaign. Finally, we’ll discuss some YouTube tricks that can help you transform your YouTube advertising.

How To Get Google Ads On Your Youtube Videos

How To Get Google Ads On Your Youtube Videos

YouTube advertising by Google Ads is a way to advertise your video content on YouTube or in search results to maximize user exposure. This could be your video playing before a user watches another video, or showing up in YouTube search results so people can watch it in its entirety.

Google Ads For Youtube Channel

Before you start creating your first campaign, it’s important to understand the different types of YouTube ads. This way you can adapt the ad to the format you plan to use.

This is the main ad format on YouTube – and for this reason we will cover this type in more depth than the others.

TrueView ads give viewers the most control over the ads they see. For this reason, Google reports that eight out of ten viewers prefer TrueView over other in-stream video ad formats.

Advertisers only pay for TrueView ads when users watch them for at least 30 seconds, watch a fairly short video, or interact with the ad in some way, such as clicking a call to action.

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And because viewers can choose the ads they want to watch and skip the ads they don’t, advertisers save money and reach a more engaged audience.

YouTube states that the maximum length of a TrueView video ad is 6 minutes and the minimum is 12 seconds.

Currently, there are two main types of TrueView ads: In-stream ads and discovery ads. Let’s take a closer look at each of them.

How To Get Google Ads On Your Youtube Videos

In-stream ads also have a small countdown timer and a link to the advertised website at the bottom left of the screen.

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In addition, TrueView In-stream ads have a companion banner ad that appears in the right sidebar above the list of suggested videos.

TrueView Discovery ads appear in YouTube search results and on the right sidebar of watch pages above the list of suggested videos.

The image below shows a TrueView discovery ad for a movie trailer that appears above YouTube’s organic search results:

Clicking on discovery ads redirects users to the YouTube video watch page or to the respective channel’s page to play the video.

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Remember, you only pay when viewers choose to watch your entire ad, view it for at least 30 seconds, or interact with the ad in some way.

Because although 76% of ad consumers reflexively skip, you can at least be sure that your budget is being spent on interested viewers.

This means you can experiment with different creative formats, such as product demos, testimonials or how-to videos.

How To Get Google Ads On Your Youtube Videos

For example, Grammarly made great use of testimonials and product demos in their TrueView ads. In fact, a massive 54.4% of their social media traffic comes from this page.

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What’s more, according to Google, when brands use TrueView, they can see up to a 500% increase in views of existing content.

Non-skippable In-stream ads are essentially the same as TrueView In-stream ads, except—you guessed it—viewers can’t skip them. Because viewers have less control over the ads, they are not considered “TrueView.”

In fact, YouTube killed the 30-second non-skippable ad format last year. Today, unskippable ads must be 15 to 20 seconds.

There are also non-skippable YouTube ads that play in videos that are 10 minutes or longer – also known as non-skippable YouTube “mid-video” ads.

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Unlike TrueView ads, advertisers pay for unskippable YouTube ads on a CPM basis. “CPM” stands for cost per thousand impressions, which means advertisers pay a fee per thousand views.

So it’s especially important to hone your ad targeting so you don’t waste your ad budget on the wrong prospects.

While pay-per-click (PPC) advertising is ideal for converting prospects into leads, cost-per-mile (CPM) advertising is better suited for branding campaigns designed to achieve massive exposure, such as the Apple example above.

How To Get Google Ads On Your Youtube Videos

YouTube microspots are the third type of YouTube video advertising available to marketers. Non-skippable video ads play before the video selected by the viewer and must be less than 6 seconds.

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Obviously, microspots aren’t the ideal format for stories, testimonials, or product demos. But a 6 second time limit can be a great catalyst for creativity.

For more inspiration, check out the YouTube Ads Leaderboard: Microspots Edition, which features the top 20 microspots from around the world.

Sponsored cards are a very subtle form of advertising on YouTube. A small “I” symbol will appear in the upper right corner of the video, and when the viewer clicks on it, the tab will expand.

In the image below you can see the text that appears when I hover over the icon.

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Interstitials are perhaps the simplest form of advertising on YouTube. These are banner ads that appear at the bottom of videos.

Display ads are another simple YouTube ad format. These ads have been around for a while and appear in the right sidebar above the list of suggested videos.

Now that you understand the different YouTube ad formats, let’s walk through how to set up your first campaign.

How To Get Google Ads On Your Youtube Videos

Depending on your expectations, the way you advertise on YouTube will vary. YouTube advertising can be used to build brand awareness, influence purchasing decisions, increase sales or increase brand loyalty. YouTube video ads can be used to achieve these goals in the following ways:

Google Ads Reverse Etl

Introduce your product to people who know little or nothing about it yet. Target people who are interested in similar products and areas as you so you know there are commonalities.

Videos that make the case for why your product is the best choice for your customer, including hard evidence to back it up, will convert the best, so you can take advantage of them.

Reach audiences you’ve never targeted before and try new tactics. Explore ways to link your product to others and start growing sales.

Invite your customers to talk about your product in your videos and show potential customers that you provide the best products and services in the business.

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For inspiration on how to create a powerful YouTube video ad, check out the YouTube ad rankings. Every month, YouTube releases a list of the best YouTube ads from around the world.

Before you start configuring your ad campaign, it is best to upload your marketing video to your YouTube account.

You can do this by logging into your YouTube account and clicking on the small video camera icon in the upper right corner of YouTube. Then simply click “Upload Video”.

How To Get Google Ads On Your Youtube Videos

(If you don’t already have a Google Ads account, check out this guide to sign up for one.)

How To Create A Youtube Campaign On Google Ads

After logging into your account, click on “All Campaigns” on the left sidebar. Then click the big blue “+” icon to create a new campaign.

This will take you to a window where you have to select a campaign type. Currently, Google offers five options:

After clicking on “Video” you need to select a single goal that matches the main thing you want your campaign to achieve for your business.

For example, if you want to increase the number of visitors to your website using YouTube ads, you would select the “Web traffic” goal. Then, as you continue to set up your campaign, you’ll see recommended features and settings that can help you generate traffic to your website.

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You can add or remove a destination at any time. And if you want, you can create a campaign without recommending a target.

This will help you easily identify the campaign when you run multiple campaigns in Google Ads.

In the beginning, it is best to start small. This way, you can test and improve your ad campaign to ensure the highest possible return on investment.

How To Get Google Ads On Your Youtube Videos

Standard will spread your budget over the day, while Accelerated will show your ads at every available opportunity and your budget will be used up faster.

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Choose expedited shipping to get started. This way you can quickly collect data that you can use to optimize your campaign.

Now you need to choose how you want to pay for the campaign. Google Ads offers four options:

In this example, the goal of our campaign is to increase the number of people visiting our site, so we will choose a target CPA.

For example, if you run a dropshipping business that sells children’s toys, you won’t want your ads to appear next to content that is violent or sexual.

I Will Setup Google Ads Campaign And Youtube Promotion

This section goes a little deeper by allowing you to opt out of individual categories of sensitive content, such as “tragedy and conflict” and “sensitive social issues.”

Before you start selecting your audience, don’t forget to give your ad group a descriptive name. This way, you will be able to use the same audience selection for future ad campaigns.

Ads allow you to define who you want to reach through options such as gender, age, and

How To Get Google Ads On Your Youtube Videos

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